Saturday, November 5, 2011

Michele Bachmann's Website

"Michele Bachmann is a principled reformer who holds an unwavering commitment to the conservative values that helped her succeed as a small business ..."

I choose as Michele Bachmann is one of the most well-recognised members of the Tea Party movement and is running for Presidency. As soon as you enter her site she tells you this straight away and asks you to donate to her campaign. The thing that stands out the most is in the background [the American flag] and colour scheme - red, white and blue. It's very American - very patriotic. There's a lot of buttons and links encouraging you to get involved and donate money in various different ways and video clips of her latest talks along with small examples of her latest news and involvements in the latest political events.

There's also a lot of advertising for facebook on her page; to connect with a wider social demographic and use a more cost effective promotional strategy. It makes it very modern and easy to find out more and how you can help promote her if you share her opinions and are in favour of the Tea Party Movement.

Among her site there is also the option to easily view her "solution" to America's "Issues". She lists her solution is an easy to-do-list form, to appeal to those who may not understand political jargon.

The site is easy to use, and makes it easy to understand what Bachmann is running for and what she strongly believes in. It's easy to see why the site would appeal to Americans (even if they don't share her views) with it's colour scheme and writing style, and how the site shows support from different states under the "In Your State" section.

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