The brand Coca-Cola has been around since 1886, and since its creation and aggressive promotion has become a household name, even when in the 1970's the brand went on to connect Coca-Cola with fun, friends and good times.
The iconic Coca-Cola Christmas advertisements started in 1971 when the company made the decision to associate their products with Christmas and Santa Claus to remind customers that Coca-Cola could be drunk all year round and not just in the summer. Since then Coca-Cola's Christmas advertisements have always drawn consumers attention to the fact that it is a family suitable brand, this is due to the image of Santa Claus draws in children and the Christmas season making Coca-Cola suitable for all ages. The recurring image of a jolly, kind old man with rosy cheeks and twinkling eyes is the most popular view of Santa Claus which is known today world wide - making the brand bring together various different countries into the season of Christmas.
Today it is known by many people that once they have seen the Coca-Cola Christmas advertisement - they know that Christmas is here which provides proof that it is such a well known and traditional family product which focuses on the values of family and bringing everyone together all around the world for the Christmas season.